Sanjaya Singh Gaur is an Associate Professor of Sales and Marketing at Auckland University of Technology. His experience in academia spans over two decades and includes research, consulting, teaching and training. He has taught and conducted research at BITS Pilani, ISM Dhanbad, SPJIMR Mumbai & IIT Bombay in India, the University of Hoseo and SIT University in South Korea, Linköping University in Sweden, Westphalian Wilhelms University of Muenster in Germany and Stepehen M. Ross School of Business, University of Michigan, Ann Arbor in USA. Dr Gaur has also been consultant to several multinational companies including GlaxoSmithKline, AMO, Johnson & Johnson, HSBC, Ranbaxy Laboratories, RFCL, Geologistics India, KMPL, SGS and Godrej & Boyce. He has published books titled “Board Characteristics and Firm Performance: Evidence from New Zealand”, "Statistical Methods for Practice and Research – A Guide to Data Analysis Using SPSS" and "Event Marketing and Management". Some of his research has appeared in journals such as Journal of Management Studies, European Journal of Marketing, Journal of Business Research, The International Review of Retail, Distribution and Consumer Research, Managing Service Quality, Journal of Services Research, The Marketing Review, Asia Pacific Journal of Marketing and Logistics and Asian Journal of Marketing among others.